Direct Mail News
A joint report from the Internet Advertising Bureau (IAB), PricewaterhouseCoopers, and World Advertising Research Centre (WARC) has shown that online advertising has continued to outstrip direct mail, growing by 21 per cent year on year. Internet advertising has increased its market share to 19 per cent, despite a total advertising market drop of 0.7 per cent. Without the increases in internet advertising spend, this figure would have been 4.6 per cent. Guy Phillipson, chief executive officer at the IAB said: “Online is not immune from the economic downturn, but while other sectors see falls in expenditure the Internet is still experiencing an incredible increase and is propping up the entire advertising market. The growth in Internet advertising spend is beating all expectations as advertisers look to maximise their budgets, and take advantage of new display advertising formats such as video. They are also increasing their investment in paid-for search marketing because it delivers measurable returns on investment.” (Source: Direct Marketing Association - DMA) http://www.admar.co.ukhttp://www.admaronline.co.uk