GOOD SIGNAGE FROM GOOD DIRECTION'S OWN SIGNAGE TEAM
"Signs can work 24 hours a day every day," says Alan Gingell, Sales and Operations Manager at Good Directions, who oversees the signage arm of architectural features company Good Directions Ltd. "Companies large and small fail to give serious attention to their signage despite recognising how important it is to retain a high profile in front of potential customers". Visible, powerful and interesting signage from Good Directions can have a real impact on customer perception, customer service and customer relationships. The signage team can design and manufacture all types of internal and external signage including directional signage, vehicle graphics, banners, a-frames, fascia signs, back-illuminated signs, LCD displays, as well as a range of glass, Perspex and metal signs, and a selection of rotating and projecting signage. When undertaking a signage assignment, Alan recommends a comprehensive pre-project plan to establish the objectives of the investment and purpose of the sign. Other considerations during this stage include budgeting, location, and provisions for the type of business and corporate image, size and materials. Alan and his team prefer to visit a site before they design or quote. "Digital photographs are useful for visuals using superimposing techniques. Clients enjoy seeing illustrations of ideas before placing orders, and it means we can make final changes until we are sure the client is happy with our work before we undertake production." "What's more, signs no longer have to be rectangular panels on a wall," says Alan Gingell. "Any wall, window or vehicle can become a striking graphic that promotes your business. Full-colour graphics can be made to any shape or size to display colour and text, and lights can be used to create attention-seeking effects. We can also use our standard range of products as unique and sometimes novel signage options such as clocks, roof turrets and weathervanes". If designed properly and carefully by an experienced team, effective signage can be a relatively low-cost marketing asset that adds another dimension to your marketing strategy.