e-commerce consultancy
The 21st century media landscape and response channels are rapidly and constantly evolving. TVA's multi-channel approach ensures that our clients optimise ROI by working with clients to develop a strong digital marketing strategy, from initial customer contact, through to delivery of product - incorporating product presentation, use of data, cross-selling, customer service, online payment strategy, collections and fraud. We advise on website content, ensuring clarity, functionality, ease of use, effectiveness, and strong brand consistency through both on and offline channels. Online marketing is highly measurable - through analysis of the key website statistics and data, our advice is designed to deliver maximum value from the channel. Apps, smartphones, mobile marketing - the smartphone market is increasing rapidly, and companies will soon be commissioning Apps as a matter of course - like websites they'll become a "must have", for B2B and B2C. TVA advises on new, evolving channels such as mobile marketing, so clients can reach audiences through smartphones and tablets, using SMS messaging or Bluetooth technology. At TVA we advise on building Apps for iPhone, iPad and Android mobile devices, as well as Web Apps that work effectively in any web browser, on a smart phone, tablet, Mac or PC. Stages in the process TVA will interpret your visitors' behaviour and interaction with your site and smartphone apps, and will provide advice and consultancy to maximise: Digital customer acquisition | retention | conversion opportunities | cross-selling | customer checkout | | ROI | search engine optimisation | keyword density | metadata | online marketing campaigns | Adwords, PPC, affliliate marketing | social and viral marketing strategy | effective strategy for online marketing campaigns |