VARTA Batteries - Online Consumer Research
When VARTA planned a major re-launch of their range of rechargeable batteries in 2010 they commissioned Warwick Equest to conduct online market research to assess the current state of the rechargeable battery market in the UK. The research aims were to identify who currently buys rechargeable batteries, their motives for the purchase, what they use them for, their understanding of different types of rechargeable batteries and their level of pre-purchase research. The views of current non-users and their awareness, experiences and perceptions of rechargeable batteries is also explored including; any barriers to purchase, consumer understanding of the types of rechargeable battery available and how this fits their needs, the cost savings and other benefits for switching to rechargeable and where they would seek further information or make a purchase.