RoDO - Product Development Research
RoDO, the UK's leading manufacturer of equipment, supplies and sundries for the professional decorator wanted to understand their customers' attitudes to different brands, equipment design, product usage and the influence of price on their choice of equipment. Because of the specialised nature of the market we first identified and built a database of professional decorators and tradesmen from directory listings and trade associations. From this we were able to mail out a postal survey, using a prize draw as an incentive to participation. From the research results RoDO were able to identify design, packaging and branding issues that influence purchase decisions, gain an understanding of the positioning of their brands against those of competitors, and establish a trade research panel for future projects.