VIRU - NEW UK DISTRIBUTORS
Baltic Beer Company is pleased to announce the appointment of Catalyst Brands as exclusive UK distributors for their premium Estonian beer 'Viru', with effect from 10th September 2012. Director of UK based Baltic Beer Company, Paul Baxendale said, 'We are delighted that Catalyst Brands see the opportunity for Viru. We are confident that they will continue its growth and ensure Viru reaches its full potential in the UK.' Catalyst Brands is an evolution of the very successful Wine Studio Agency business launched in 2010 and recognised as the UK's fastest growing drinks business last year (Plimsoll Report 2011). Gary Squire, Catalyst Brands Managing Director commented: 'We are eager to bring Viru into our portfolio. The quality of the product and packaging are second to none and we look forward to working with the team at Baltic Beer Company to drive performance of this premium beer brand across all UK trade channels'. Viru is a 5% pilsner style beer brewed in Estonia and packaged in an iconic art-deco style, octahedral bottle. Brewed using deep-well spring water, Saaz hops and the finest barley from across the Baltic region, Viru is a clean, refreshing lager with a light hoppy palate. Sold in many of London's top venues, such as Claridge's, Lanesborough and Browns Hotels, Royal Exchange Restaurant and the Playboy Club, Viru is clearly recognisable as a true blend of style and quality with genuine European heritage. Viru was previously distributed in the UK by Global Brands Ltd. For more information contact: Paul Baxendale on +44(0)7966 317757 paul@virubeer.com Ends 14.08.2012