VIRU - NEW DISTRIBUTORS
Baltic Beer Company is pleased to announce the appointment of new distributors for their premium Estonian beer 'Viru'. In the UK, Catalyst Brands, a division of Matthew Clark (UK's largest national wholesaler) have taken over from Global Brands and will be responsible for all channels of trade. Catalyst Brands is an evolution of the very successful Wine Studio Agency business launched in 2010 and recognised as the UK's fastest growing drinks business last year (Plimsoll Report 2011). In the USA, Dolce Beverage Group were appointed as exclusive importers. Dolce are based in Streamwood, Illinois and take over from C2 Imports. Director of UK based Baltic Beer Company, Paul Baxendale said, 'It's a busy but very interesting time for the business. Our new distribution partners are excited to be working with Viru and we are confident they will do a fine job of driving performance and continuing the growth of our Beautiful Beer in their respective markets.' The changes follow successful launches this year in several new markets including Taiwan and Poland but most notably Germany where importer Pan Baltic Trading got off to a flying start with a listing in Galeria Kaufhoff Department stores. This takes the number of countries where Viru is available to twenty. Viru is a 5% pilsner style beer brewed in Estonia and packaged in an iconic art-deco style, octahedral bottle. Brewed using deep-well spring water, Saaz hops and the finest barley from across the Baltic region, Viru is a clean, refreshing lager with a light hoppy palate. Sold in many of London's top venues, such as Claridge's, Lanesborough and Browns Hotels, Royal Exchange Restaurant and the Playboy Club, Viru is clearly recognisable as a true blend of style and quality with genuine European heritage. For more information contact: Paul Baxendale on +44(0)7966 317757 paul@virubeer.com Ends 14.08.2012