Rural World is owned by a young farming couple from Leicestershire who through their own experience, know and understand the difficulties that lie in running a farm and a rural business in today's economic climate Rural World is their second diversification project, born out of a need to attract more customers themselves as they rent their land on short term leases and desperately need to own some land of their own to run their agricultural contracting business from The Rural World directory contains listings of all kinds of rural businesses; from farms that will sell half a dozen fresh eggs at their gate to country sports and leisure events that give you the opportunity to explore the countryside and everything it has to offer without the need to jump on a plane or own a passport This is making it virtually impossible for our local farmers and associated local businesses to earn enough to survive and fewer and fewer young farmers are entering into the industry