UK franchises get a 'kick start' from Intellegentia
A marketing consultancy from Stratford have been working with one of the leading franchisors in the UK to develop a marketing service which aims to help franchisees to become more successful in their sales and marketing execution. Intellegentia launched the Franchise Marketing Services (FMS) as a result of the success achieved amongst Sandler Training franchisees in the UK. The service provides a packaged and cost effective solution that has helped new franchisees to kick start their marketing activity and rapidly establish a client base during their start up phase. Fiona Thomson, Head of Franchise Operations for the Sandler Training UK, explains why she believes the service has been so beneficial: “Using Intellegentia’s Franchise Marketing Services enables our franchisees to get in front of the largest number of prospects in the shortest possible time. They can focus their time effectively from day one as they don’t have to waste time designing a marketing campaign. The successful techniques are already in place and there is a system to follow.” Sandler Training UK now incorporates a three month e-marketing campaign with Intellegentia in their initial franchise fee. Nigel Dunand, franchisee of Sandler Training in Worcester says “It was very useful to have a portfolio of marketing resources available to me in my first few months of business. Intellegentia’s knowledge and expertise enabled me to get myself established as a business quickly - 8 months down the line I am still using the service, business is booming and I’m delighted by the response I have achieved from it.” After the success achieved with Sandler Training, Intellegentia will grow the franchise Marketing Service division of the business further by transferring the knowledge gained to other B2B franchisees. Nick Ray, UK Marketing Manager of Intellegentia says “This is just one way in which we can help UK B2B franchises. In addition, we can help build the brand, ensure it's represented consistently throughout the UK and help franchisees retain and understand their market - A one stop marketing shop”. *** ENDS *** Notes to Editor ABOUT INTELLEGENTIA: Based in Stratford-Upon-Avon, Intellegentia Ltd provides focused solutions to help companies find the right prospects and retain customers. For more information visit www.franchisemarketingservices.co.uk or call Nick Ray on 01789 262656 email Nick.Ray@intellegentia.co.uk