Stratford based company helps Ellen Macarthur Trust to break £100,000 mark at Skandia Cowes Week 07
Two leading marketing consultancies from the Midlands, Intellegentia and LHM Media, have helped the Ellen MacArthur trust in their fund raising initiatives this year by launching a successful text to win competition during Skandia Cowes week, the trusts official charity event held in August. Intellegentia has been a silver sponsor of the trust for over three years, assisting them with all aspects of their new media marketing. “We provide a variety of skills and expertise alongside our digital marketing tools to help promote the trusts activities and we are delighted to have been involved in helping the trust to break the £100,000 mark this year” said Mike Broomfield – Managing Director Intellegentia Ltd. Mike is actively involved in the sailing trips, which the trust runs for young people on their way to recovery from cancer, Leukaemia and other serious illnesses. Mr. Broomfield said “Getting to know the children, and gaining a very small insight into what they go through is a sobering experience, it allows them to get a break from medical routine and come away from the trip with added confidence and a sense of achievement”. The trust relies solely on donations to cover the cost of all activities, therefore are always on the look out for new fund raising initiatives. Frank Fletcher Head of Marketing for the trust says: “Intellegentia regularly help us to explore new marketing ideas for the charity, and we are so pleased that the text to win competition has proved such a success during our important fund raising event”. After an amazing week of fundraising activities at Skandia Cowes Week 2007 The Ellen MacArthur Trust were delighted to announce that a staggering £107, 695 had been raised in total. The total is a £17,000 increase from the monies raised at last year's event and will have a substantial impact on The Trusts activities for 2008. *** ENDS *** Notes to Editor ABOUT INTELLEGENTIA: Based in Stratford-Upon-Avon, Intellegentia Ltd provides a complete set of services and applications to help clients who need to be more effective and efficient in their sales and marketing strategy and execution. For more information visit www.intellegentia.co.uk or call Mike Broomfield on 01789 262656 email mike.broomfield@intellegentia.co.uk