Leading Land Rover Dealers Heritage Land Rover, formerly Stratstone Land Rover Cheltenham, are the most recent addition to the Heritage Automotive Group that was first established in 1996 and has since become one of the most successful and fastest growing automotive dealership groups across the south west of England. Heritage Land Rover is conveniently located at Staverton, midway between Gloucester and Cheltenham, within easy reach of Junction 11 of the M5 motorway.