Our work covers every aspect of health improvement, from gathering evidence, to planning, delivery and evaluation, and spans a range of health topics, settings and life stages Our role in social marketing is to help NHS Boards and their partners develop the skills and experience they need to deliver effective social marketing projects We aim to improve Scotland's overall health record by focusing on the persistent inequalities that prevent health being improved for all Explore why we are passionate about making sure Scotland is employing innovative social marketing techniques NHS Health Scotland is the national organisation for improving the health of our population