Online Recruitment Optimization
When choosing online recruitment to either compliment your overall recruitment strategy or as your businesses main source of recruitment, there are several 'golden rules' to remember that are often overlooked. By following the suggestions that One Click Recruitment have provided below, you're guaranteed to get high visibility, attract the right candidates and importantly, reduce your overall cost-per-hire / advertising spend. Write a Job Specification that 'speaks' to candidates Many companies spend days or even weeks debating what copy should be used in a job post. Although it's important for HR departments, Marketing Departments and Board Members to all be in agreement, unless the job posting is enticing you won't receive the desired amount of applications from candidates who match your criteria. Make a concerted effort to glamorise the key elements of the position whilst also highlighting the benefits of working for your business and importantly, the culture. Amending Copy Too many people accept low application rates after 48 hrs of advertising as the norm. By choosing online recruitment, you're not restricted (as with a newspaper) to the amount of times you change the copy. If you're not attracting a great deal of candidates over a 48 hour period - amend the copy or work with a company! It won't cost you extra and it can make all the difference. Don't write war & peace! Leave 'epic novels and texts to experts such as Tolstoy. Keep your job post to a maximum of 200 words (if possible) because unless you grab the candidates attention within three seconds, statistically, their interest will tail off and possibly move on to the next opportunity. Maintaining visibility on the Job Boards Most job website algorithms are keyword based. If you don't want your job posting to plummet down the search results like a stone in water, your copy should include the job title several times throughout the job posting, in a natural way. This will ensure that your advertisement stays as high as possible to the top of the search results for the time you've decided to advertise for. Which Job Board is best for you? If you're trying to recruit a senior level executive, you're not going to find them on a Job Board specialising in administrative jobs. Too many businesses are left with a bitter taste in their mouths as a result of being convinced by sales staff that the wrong board will work. It's simple - recruitment websites that don't have the correct demographics or geographical coverage for your business or vacancy, won't provide the desired result. With over 10 million active candidates searching for vacancies online, monthly, the perfect candidates are out there! Ask relevant questions to ensure you're working with a job board that caters for your needs. Work with the online recruitment specialists! One Click Recruitment have provided the above tips in order for you to get the most out of your online recruitment campaigns. They are unique in the world of recruitment and the above tips are based on the services they offer as standard. By working with them, your vacancies are posted on not just one, but all relevant niche, and high volume search job websites for one, low price. Applications are sent to you via One Click Recruitment 'Quality Team' who contact and vet all applications prior to you receiving them. We also optimize your advertisements and offer guaranteed advertising until your vacancy is filled. For an informal chat, please contact them on 0113 243 8886.