Your LinkedIn profile is your business shop window - but is it half empty?
When I first meet a client, most of them tell me they have a LinkedIn profile. However, it’s usually something they have just put together very quickly. This approach always surprises me. Would you submit a CV with important sections missing, like your contact details or your complete job history? So many profiles are missing a summary completely or just a few sentences have been put together to describe the client’s business. I often use the analogy of a LinkedIn profile being your shop window and I notice that most people are not displaying their most profitable or key products in that shop window. This can lead to a lack of customers coming through the shop door to make those vital purchases to keep the business running. Can you afford to take that risk and ignore the content? Read more here https://www.linkedin.com/pulse/your-linkedin-profile-business-shop-window-half-empty-rachel-tombs?trk=prof-post