Eating meat causes environmental destruction, damages human health, contributes to global hunger and inflicts immense suffering on billions of animals across the world. Viva! believes that the solution to all these problems is in our own hands: the best way to stop the destruction and the cruelty is to stop eating animals now. Through popular campaigns, solid research, undercover exposés and effective media skills we have brought the reality of modern farming into people's living rooms. We have enlightened millions, shocked most and changed the diets of many. You can help with these successes