The firm was established in 1986 in the Wembley area with a clear mission to provide services related to financial matters through an independent channel focussed on strong regulatory compliance. The principals of the firm came from a varied background of business entrepreneurship as well as the financial world and the combination offered customers a unique perspective on achieving their goals. AFSL was committed from the outset to remain independent irrespective of the huge responsibility this entailed and to put it simply - the customer always comes first. The journey over the past 32 years has been exciting as well as satisfying in the fact that the advisors in the firm are now attending to the needs of a third generation of the same families that joined us in the late 1980's.The testament of this consistent and resilient approach in all advisory matters remains a bulwark of the company's ethos. The ability of the firm to retain a strong and loyal team is a testament of its pedigree