Writing for Advertising, Marketing and Social Media
This highly practical copywriting course reveals the secrets of writing truly engaging copy that sells - whatever the medium. A combination of industry insight, tricks of the trade and involving exercises will show how writing can acquire the power to persuade across all modern marketing mediums, including TV and Print, Digital, Viral and Social Networking. Taught by award-winning advertising Copywriter and Creative Director, Tim John, the focus of this course is to give you an insight into the creative processes and strategies employed by copywriters. See how those "Mad Men" who started the creative revolution of the 1960s gave birth to modern advertising and how recent surges in technology have taken marketing communications to a whole new level. Discover how graphics can turbo-charge words. Understand the role of Creative Briefs. Learn how writers engage audiences and communicate "between the lines". Learn how to structure, write and adapt your copy to suit all of the primary marketing media and applications. This course should appeal to anyone interested in a career in marketing communications and to professionals keen to review and sharpen their skills. What you need to bring A notebook and pen/ laptop and an open mind. Dates Autumn Term •Wednesday 9th Oct - 11th Dec 2013 Spring Term •Wednesday 15th Jan - 19th March 2014 Summer Term •Wednesday 30th April - 2nd July 2014 Class size Maximum 16 students Course code LCWAM Duration: 10 Wednesday evenings, 6-9pm Fees: £209