LeadGenR8 specialise in cross vertical B2B Marketing, Research & Intelligence Services (MRI). We have pioneered a method which enables us to excel above the competition and our skill set and experience is very broad and intense.We are a team of professionals who have combined their industry experience from business service consultancy, account management of major blue-chip players through to business development, PR, sales and marketing strategies. We have created the ultimate selling solution to attract new customers, maintain old ones and identify accounts that refuse to break from existing vendors.We believe in working with you as a 'Strategic Partner' as an extension of your organisation not as an agency or a call centre. We offer professional business services which are all encompassing including: Lead Generation, Prospect Nurturing, Database Building/Brokering, Partner Recruitment, Event Attendee Population, Email Marketing, Data Cleansing ....basically everything from telemarketing through to database management - but ALL ENCOMPASSING!We provide this level of service under one solution banner as our overheads are low! We do not hire unprofessional, untrained bodies just to dial. We only work with the best - the team is made up of professionals who have been carefully picked due to their vast knowledge and experience working in a variety of sales and marketing intensive roles. Which means that we know exactly what it takes to engage with a prospect and turn them into a client, using a very simple and cost effective method?The Concept:It's simple... 'Segment and Target!'Marketing best practices focus on customer needs and wants, LeadGenR8 specialises in identifying these needs and wants (through Market/Trend Analysis) and then develop specific concepts to satisfy them to achieving your company's objectives. Segmentation is the process of identifying segments of customers in a market which share similar needs and wants and will respond in a similar and unique way to a given marketing effort. Whether you provide your own targeted dataset, or broker it, LeadGenR8 will tailor a campaign specifically to identify the various segments to qualify the attractive prospects so they can be targeted more effectively (through Database Management).LeadGenR8 segmentation and targeting is one of the most useful concepts required for any successful telemarketing and lead generation campaign to tailor it specifically to the company value proposition being marketed. LeadGenR8 will identify suitable prospects through a structured qualification process providing a clearer identification of the opportunities with a daily analysis and ROI reporting.The Medium:Telemarketing....From telephone solicitation to telemarketing!This technique is under-developed in the United