Heronden also has systems and processes to identify not only attractive vanilla investments but those with risk/return profiles that will be attractive to more sophisticated clients – especially those that wish to make use of the derivative markets Heronden is also licensed and regulated by the Gambling Commission and is a member of the London Stock Exchange The Heronden team has well established relationships with many dealers and a deep knowledge of the markets that enable us to get unparalleled execution The pricing methodology for opening and closing bets is established relative to wholesale market prices and is agreed before trading, Prior to orders being placed, we will also provide a breakdown of how our fees are reflected in the odds