Opus Applies Cruise Control
Opus was the successful agency chosen to produce the celebration Christening of MSC's latest cruise liner, the MSC Poesia. Following months of client collaboration and preparation, the christening took place on 5th April 2008 at the Port of Dover to 1,800 UK and International travel trade guests, plus over 80 global media and press representatives. Hollywood legend Sophia Loren is Godmother to the MSC fleet and was joined by their Royal Highnesses, Prince and Princess Michael of Kent.This was the first time the event had taken place outside of Italy and entirely on board the ship.The Star Studded Launch featured:Andrea BocelliK T TunstallBrian OlsenPeter Grant the Ronnie Scott's orchestraRadio 1 DJ Annie MacThe Telegraph newspaper described the launch as "Simply stunning". The Chairman of Dover District Council, Bernard Butcher, told the BBC that the launch of the Poesia had given the town a welcome boost. "This was a large event and well organised. There was much more entertainment pre-embarkation and on the ship that I would have expected and everything ran very smoothly."