New Breakthrough in Eye Cataract Surgery for Bausch & Lomb
Opus worked with the product specialist division of Bausch Lomb to deliver a 3-day programme for 180 pan-European delegates in Barcelona at the 5 Star Hesperia Tower Hotel. The event marked the launch of the ground-breaking Stellaris Vision Enhancement System for cataract surgery. The conference was delivered in a television studio format with two of Bausch Lomb's Senior Executives taking on the roles of anchorman and newsreader. Interviews with high-profile speakers were then interspersed with a mixture of video documentaries and news items. Opus delivered all elements of the programme including on-line delegate management, all of the event logistics, creative thematics, production and delivery of the show and speaker support.Bausch Lomb Marketing Director commented: "Thanks for your fantastic job."