Analytics | Data | Marketing

I have 20 yrs experience in agency/client/freelance roles. I set up Jo Gordon Consulting Ltd. in 2018 following a relocation away from London. I specialise in measuring and optimising marketing effectiveness, but more importantly, I love using data to drive decisions. I have worked across many industries - about 60% of my experience is focused on two categories, consumer packaged goods and alcoholic beverages. Less than half of my analysis has been in the UK - I have also covered USA, LATAM, EMEA, Russia and Australia. Returning to practice with this wealth of experience means that I am very incisive analyst. These are the ways that I can help your business: * Collation of raw data sets from third parties or public sources * Data entry, cleaning, manipulation & QA using Excel and R * Exploratory data analysis using Excel or R * Econometric modelling, Linear regression, Trend-spotting * Meaningful data and outputs visualisation using Excel and R * Executive Summaries and/or modelling recommendations using Word or PowerPoint