The Triads concept was born in 1988 at 274 Linthorpe Road in Middlesbrough. The store rapidly gained a reputation for quirky, cutting edge fashion offering a fresh alternative to an increasingly demanding public. The decision was then made to re-locate the company to larger, more central premises at 54-56 Albert Road, Middlesbrough. The new store featured collections from Stone Island, Vivienne Westwood, Paul Smith and Stussy amongst others. This flagship store remains open today, offering a more lifestyle-influenced fusion of contemporary, directional clothing. Collections showcased include The North Face, Stone Island, MHI, Levis Vintage, Lyle & Scott Vintage, Stussy, Adidas Originals, Nike / ACG, Penguin, Obey, Evisu, Paul Smith, Fred Perry Blank Canvas and Hugo Boss amongst others. In 2002, Triads unveiled plans for an ambitious, multi-million pound development on Linthorpe Road, which would see the opening of a brand new, state of the art store which would house the luxury mainline collections with the ladies wear being located on the first floor. The project was completed in the summer 2003 season and featured ready-to-wear collections from Prada, Gucci, Dolce & Gabbana, Fendi and Vivienne Westwood. As the new store evolved so did the collections. Prada Sport, Vivienne Westwood, Y3, McQ by Alexander McQueen, Maharishi, YMC and Victorinox Swiss Army all remain favourites amongst our ever demanding clientele. Vivienne Westwood, See by Chloe, John Galliano, Alexander McQueen and Cavalli are amongst the labels on show in the ladies wear department. Triads have managed to remain at the forefront of cutting edge fashion whilst retaining its cultured, somewhat uber-cool status. In September 2005 Triads website was recognised and awarded from the DTI One North East and BT sponsored e-commerce awards 2005 with winning best sales and marketing online and runner up with best customer care online. A further award has followed after Triads picked up Regional Retailer of the Year 2005 from Maxim magazine. Triads beat Edinburgh based Xile Clothing who finished in second place.