Auditing and Compliance
In Store Auditing Compis the first in-store stage of the Phiz check, fix and influence model. In Store Audting can be used to check the availability and visibility of your product or promotion, or those of your competitors. Auditing compliance can also allow you to check that your product is ranged in all agreed stores and is located in the agreed in-store locations. Auditing encompasses many aspects of in-store data collection, but the most common aspects include: - Which SKUs are stocked by the store Product Availability - Out of stocks, number of facings and share of space Price Compliance - Displayed price and scanned price of the product POS Placement - Presence of shelf edge labels, store printed 'offer' POS & externally produced POS Promotional Complaince - Promotional price and location of promotional displayPlanogram Compliance - Location of SKUs Competitor Information - (All / any of the above for competitor products)Once auditing has been completed and relevant data has been collected (including digital photographs where applicable), IMS will then look at what is required to fix any non compliant issues in-store by effectively analysing the data collected.