Conversion Rate Optimisation
Before you embark on your next PPC campaign, or look to boost your search engine rankings with SEO, answer this question; are you maximising the potential of your current traffic/website visitors? If you don't know the answer please keep reading, it could both save and make you a lot of money! What is CRO? Conversion rate optimization (CRO) or conversion optimization is the process of data analysing and testing your webpages, in order to increase conversion rates. It takes the guess work out, by using a scientific approach to optimizing websites, to convert more visitors in customers. In short it's an evaluation of your websites sales funnel, trying to identify ways of improving your website, in order to increase sales. The analytics data from your homepage, landing pages or sales pages will provide vital insights into your visitor's behavior. Next you'll decide on which areas to test and design a new version of your landing page, homepage etc. to see which is more effective. Small changes to design, copy and content can have a huge positive impact on your number of sign ups or sales.