Conversion Rate Optimisation
WOULD YOU LIKE A BETTER UNDERSTANDING OF THE BEHAVIOUR OF YOUR POTENTIAL CUSTOMERS? Before you embark on your next major online marketing spend, whether it be to boost your rankings through SEO, or a PPC campaign, look at conversion optimisation first as could save and make you a lot of money. Conversion rate optimisation removes the second guessing of your website users. By taking a scientific approach in analysing user activity and behaviour, we're able to test and optimise important pages within your website to increase conversion rates. As an example: Let us say you needed to increase your sales figures by 25%, how much more in advertising would you need to spend to achieve that goal? Now let's look at achieving the same goal, but from another perspective. If your current conversion rate is 2% by improving it by 0.5% would represent your 25% sales increase to 2.5%. This is what Conversion Rate Optimisation focuses on, improving the behaviour outcome of traffic you already have! I'm quite certain you can already see the huge potential benefits this offers, but here are a few reasons to make this a priority if you already have web traffic: .You already have the traffic- so essentially it's FREE •It will save you money •You should always be looking at making improvements •Rising Pay Per Click (PPC) costs •Competition online is always increasing •Improves the layout of your website •Helps reduce your customer acquisition costs (CAC) •It provides more money to spend on advertising •More cost effective than finding new visitors •CRO helps maximise your profits