Key Account Management Consultancy
  There are a number of different approaches to managing a customer base - each one appropriate to different market circumstances - e.g., mature market where finding new clients is difficult and competition is based on price, a wide product range of low value items, complex products manufactured to order, products which need to be backed up by a permanent after sales service. The secret is to decide on the correct one for your circumstances or the correct combination:-Ø  Operational CRMØ  Analytical CRMØ  Business Intelligence CRMØ  Marketing/Sales Promotion ManagementØ  Client Collaboration/Sales Team collaborationØ  Consumer RelationshipØ  Relationship BuildingØ  Sales Management Led