Marketing Projects to Improve Competitive Advantage
  Many years experience in sales has seen us witness many instances where marketing departments and campaigns fail to support the sales or even connect with the sales function when both should be closely aligned. Our approach is designed so that marketing projects complement the sales function and progressively build competitive advantage.b³can assist in the conception, design, planning and execution of marketing projects which address the following elements:-Ø  Customer & prospective customer needs & prioritiesØ  Analysis of o   relative strengths of your product differentiatorso   Weaknesses in your value propositiono   Opportunities for new market segments, uses for products, increase frequency of useo   Threats from competition, technology, customer changesØ  Variance analysis of selling requirements to selling resourcesØ  Alignment of resources with opportunitiesØ  Opportunities for collaboration