Innovative Product Design takes a lighter and smarter approach to the application of technology encouraging students to engage with it early in their development processes Innovative Product Design aims to educate hybrid designers who have the ability to evaluate and creatively use technology in a design context At IPD we won't just give you the skills to design products, we'll help you to prototype and build them, make them work and show them to the world After seeing our work at New Designers, they invited us to represent the UK at Microsoft's Design Expo Competition That's how some of our students ended up in Seattle, USA presenting to Microsoft