PPC - Pay Per Click Management
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. PPC allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if you are selling beauty products and we bid on the name of the product that you sell: "L'Oreal Paris Pure Clay Detox Mask" your ad might show up in the very top spot on the Google results page.