Email Marketing
Before building an email marketing campaign you must know what you want to achieve. This will generally be one of the following: New customers: you may be emailing potential customers in the hope of acquiring new business Increase site traffic: you may want to increase traffic to your website after launching a new design or new product Retention: sending special offers and loyalty programmes to current clients can help keep them on board Launch a new product: emailing your current customers with details of a new product is a great way to promote loyalty. With all the buzz around Tweets, likes, and status updates email are often neglected. But it shouldn't be! Email is one of the most powerful and personal ways to connect with your customers. In fact, because of the noise the of social media, one could argue that the inbox has become our virtual temple, our place of solitude amongst the chaos.