Fixed Fee UK Case Study
In our opinion a simply fantastic sales promotion which has been running in over 370 restaurants throughout the United Kingdom. To drive customer loyalty, Pizza Hut distributed a guaranteed winning prize envelope to each bill paying customer during the month of December. With millions of prizes to be won, including luxury USA Holidays, European Breaks, £20 Pizza Hut vouchers and Free Food & Drink prizes, consumers are requested to present their unopened gift envelope to the restaurant manager in January and February to claim their guaranteed gift. Fixed Fee UK advised Pizza Hut on the most effective promotional mechanic and in return for a one-off fixed fee, removed all of the financial risk associated with the £5million prize fund.