Dooley's Toffee Vodka - A mail in redemption case study
A very simple and trusted promotional mechanic with generous rewards for those consumers who purchase Dooley's Toffee Vodka in either Morrisons or Asda. This promotional offer illustrates how a simple, but effective communication, can drive sales and deliver high levels of response. Consumers can receive either 6 free 'Toffee Tipper' glasses or 2 'Toffee Choc' glasses (2 designs of neck collar - store specific) by posting to a PO box the completed collarette and single proof of purchase. In this instance the original or photo copied store receipt is required.