Facebook and Twitter for Business
The course teaches not only the fundamentals of social media marketing, but also how to create a professional appearance online. From creating Facebook fan pages to building the optimum Tweets, this course will cover key areas such as; understanding online marketing; keeping business and personal accounts separate; creating a branded Twitter page backgound; leveraging the latest Facebook features for pages; creating targeted Facebook social ads; customizing Facebook pages with iFrames; using Twitter and Facebook analytics to measure impact; and finally reducing your workload with social media management programs.