It's simple. No need for paragraphs of filler. I create professional looking websites - particularly for the smaller business owner. If you need someone that's easy to work with, talks in plain language, and doesn't resort to smoke and mirrors nonsense, you've found me. No contracts, no hidden fees, Most of my clients start with a five page site which costs £289. Have a look at www.iscaweb.co.uk to see examples of my work. Now isn't that typical - I'd deliberately given a brief description of what I do, because in my mind, that was all that was needed. However when I uploaded it to Hotfrog, I get a message telling me it will be hugely advantageous to me if i add a further 500 words. Do you rally want to know where I went to school? Or that I used to play rugby? (Coarse rugby as it used to be called - we didn't really need a ball. Just an eighty minute jog and grunt before the bar exercise). I suppose I could tell you that I've had nearly 20 years experience in creating printed literature and turned my hand to websites in 2011, when appropriate software became available. I've just checked - Mr Hotfrog is no longer nagging me.