Rebrand your business with a new look from Zest, The print People
You can't run your business the same way forever. There's no better way to kick start your business than to rebrand your business. Whether it's a complete overhaul with a new name and look or a few minor tweaks to refresh your existing brand, all companies can benefit from change. rebrand your business STRATEGY TO REBRAND YOUR BUSINESS There are many advantages to rebranding your business, but to successfully rebrand your business requires a vision to redevelop your company so that it inspires clients and suppliers to see you in a new way. Things to consider in your rebranding strategy: - Initially decide if any parts of your existing branding can be carried forward - If your company would benefit from a completely new identity, set upon finding a business name - Create a business logo and visual identification - Start the design process - Implement your identity throughout multiple media channels - direct mail, email marketing, website, magazine advertising, PR and social media. THE 8 MUST-FOLLOW RULES TO REBRAND YOUR BUSINESS Entrepreneur website suggests there are good ways to rebrand your business and terrible ways to rebrand your business and offers 8 must follow rules for rebranding your company.... Give your rebrand a story Don't compromise Brand Equity Streamline your Identity If it ain't broke, don't fix it Revitalise to broaden your appeal Don't rebrand if you're just changing the name Revitalise to broaden your audience Don't be reckless OUR REBRANDING SUCCESS We began life in 1981 as Prontaprint Eastbourne and rebranded to become Zest in December 2011, starting a new chapter in our story. In hindsight, a really important critical success factor in changing our branding was that the old brand name was very strong. Many years later a large number of visits to our website come from people still searching on a number of variations of the old brand name such as "Ponta print", "Pronta print" and "Prontoprint". The Zest rebranding process started with deciding on a new name that reflected the personality of the business. Next, we created a new look and business logo, followed by implementing our new identity on a new website, office signage, stationery and marketing collateral, including leaflets, brochures and direct mail. Finally, we held an opening ceremony to relaunch the business and introduce Zest to the world! Our rebrand has proved a huge success, with positive feedback from customers, suppliers and even the local MP. This has translated into significant business growth. The business has achieved turnover growth of 15% year on year. IF WE CAN DO IT, THEN SO CAN YOU - LET ZEST HELP WITH YOUR COMPANY REBRAND Zest is a print on demand (POD) printing services company with an enthusiasm for print and design so, whether you are looking for a whole new look or just a small facelift, we can help you every step of the way! We know how important it is to get everything right and done on time, as it wasn't too long ago we rebranded ourselves. We start by asking you what you would like to accomplish, so we can start the creative process for your corporate rebrand. We then work closely with your business to meet your rebranding aims and deadlines. The word 'no' hardly ever enters our heads. Whether your project is a one-off or ongoing, complex or extra urgent, you can rely on us to take it on. With the help of our designers, we can turn your ideas into gleaming reality and help regenerate your business. We'll put together an attractive design that, in turn, gets you noticed and brings you great results. Currently, we create and implement rebranding strategies for a range of customers, meeting challenging briefs with excellent quality. Our team is friendly, responsive and committed to providing the best possible service for our clients to help with the rebranding process. Zest is proof that rebranding can rejuvenate your business, so contact us to find out how we can make rebranding a success for you!