Pay Per Click

04/06/2020

Run paid search ads that are managed by the experts! Thomas Cole offers professional pay per click management, taking the stress away from you so that you can concentrate on your business. We manage everything from your cost per click to the research and addition of keywords, as well as keeping you up to date with a monthly performance report. In the last few years Pay Per Click has become one of the most popular methods of advertising for companies, with many choosing to start on PPC packages for a solid means of improving web traffic, especially during the time in which organic search marketing rankings are being optimised and improved. Over the last year PPC has changed dramatically, now focusing on increased mobile usage and making the adverts more functional to potential customers, such as including mobile diallable telephone numbers, additional relevant links and even E-mail subscription signup forms. Local PPC Local Pay Per Click Campaigns are designed to target your local customers and allow you to cut down your advertising costs. By only targeting local area customers or using terms such as 'Hairdresser in Chorley' you can ensure that you spend as little per click as possible whilst also getting relevant local customers that are looking for your services. Broad Term PPC Broad Term PPC are designed to appear for terms such as 'Builders' and are designed for national marketplace companies that are looking to promote their products and services. By having a optimised managed PPC Campaign you can be sure you are getting the most out of your marketing investment. Google Shopping Google Shopping has changed, it now uses a PPC Model. You upload your product data feed into Google and then set costings. As the platform is new you can get great savings and rankings for your products at a much lower rate than running a PPC Campaign on Google Search. We realise individually adding your products onto Google Shopping can be a daunting task, so we offer a fully managed solution.