ASA Awards and Merchandising: Aquasplash Festival Resource Pack ASA Awards and Merchandising: About the Kellogg's ASA Awards Scheme ASA Awards and Merchandising: Request a Catalogue ASA Awards and Merchandising: Aquamark Profits from the Kellogg's ASA Awards Scheme help to fund a wide range of asa initiatives, from the development of the National Plan for Teaching Swimming, through to political lobbying for the Swim for Life campaign