This is far more effective for dry skin than mere moisturizing lotions or protective creams. Skin MD Natural™ is promptly absorbed, without the slightest hint of any greasy or oily feeling or residue, transforming the outer layer of skin into a hydrating invisible shield.Glycerin has been the standard which all are measured against. Until now no other humectant drew in as much moisture from the air as glycerin. The proprietary formulation in Skin MD Natural™ has a moisturizing factor of at least 6 times greater than glycerin.Skin MD Natural™ utilizes the along with the latest advances in skin care technology to hydrate and protect the skin like never before.This is an entirely new concept in skin care requiring a new classification, "Shielding Lotion", which keeps moisture robbing irritants away from the skin while the proprietary "Super" humectants hydrate the skin throughout the day. The accumulated effect is fully realized after only a few days of daily use, resulting in skin that has rarely looked or felt so good.