These American rugs are highly durable, reversible, machine washable and made of the softest premium yarns and last a lifetime, making them a truly sustainable product. In 2011, we decided to create our own range of natural, jute rugs with the British and European market in mind. We started working with a family-run manufacturing company in Bangladesh, using organic jute fibres and the local, artisan skills to produce our first in-house designed colourways.