It's hard to think of a more central spot. From Premier Inn Birmingham New Street, above the station, the whole of the city (and most of the UK) is at your feet. You're just minutes from all the major business centres, epic shopping and amazing sights. Track down big brands and off-the-beaten-track bargains in (and around) the Bull Ring and Jewellery Quarter. Explore the huge exhibitions at the NIA and ICC. Or catch the big name acts at the Hippodrome - at under half a mile from the hotel, 'it's behind you!'. And, whether you're here for work or leisure, return to our tasty restaurant, spacious rooms and extra-comfy beds.