Julian Jones wants to spend the money raised by sponsorship on several things. Half the money will go to Charity, in particular two charities that support people in the third world. The kind of countries that Fairtrade Products come from. Julian owns a Fairtrade Store on the Isle of Wight called Caffe-Society. He wants to make people aware of Fairtrade and the good work it does in the Third World. The two charities that would benefit from this sponsored million euros in 90 days project. I would also like to include a charity here at home and I am in talks with some at the moment. With the remaining amount of the million euros or what ever amount I raise in the 90 days would be used to go to funding the design and build of an eco green caffe-society store. The idea is to create a Caffe-Society store that will include all the latest environmentally friendly building technics available. It could well be a blue print for high street stores of the future. This whole project is being recorded on film with the aim of pitching it to TV companies, also the possibility of this project being made into a DVD called, millioneuorsin90days.com