We first opened our doors back in 2004 in a small shop situated just outside Norwich City centre and swiftly gained the reputation of being one of the hotest destinations for the most sought after, Limited and unusual sneakers. We outgrew that premises pretty quickly and opened in the heart of the Norwich Lanes supplying the UK and the rest of the world the hottest kicks with our online store, whilst also introducing Apparel into the fold. A few changes a long the way bring us to the present day where our aim is exactly the same as it was back then! Knowledge, Passion and of course bringing in the freshest Kicks and Streetwear brands from all over the world...

We first opened our doors back in 2004 in a small shop situated just outside Norwich City centre and swiftly gained the reputation of being one of the hotest destinations for the most sought after, Limited and unusual sneakers. We outgrew that premises pretty quickly and opened in the heart of the Norwich Lanes supplying the UK and the rest of the world the hottest kicks with our online store, whilst also introducing Apparel into the fold. A few changes a long the way bring us to the present day where our aim is exactly the same as it was back then! Knowledge, Passion and of course bringing in the freshest Kicks and Streetwear brands from all over the world...