Chameleon is a gorgeous designer womenswear boutique launched in 2007 and founded on the principle of good old fashioned personal service while providing up to the minute style. Chameleon is tucked away in the most unlikely of fashion hotspots - Carlisle in Cumbria, a beautiful historic city a stones throw from the famous Lake District.While initially catering for the niche market of stylish mums and daughters in Carlisle, Chameleon has spread its wings with the launch of chameleon-fashions.co.uk! The ditzy 300sq foot store is decorated in a sophisticated pallet of cream and mushroom with accents of hot pink in the plush changing area making Chameleon the ultimate girly getaway. Top labels in Chameleons unique brand portfolio are By Malene Birger - fast becoming every fashionistas must have and designer denim from top American designer Paige Adams-Gellar and Made in Heaven (MiH) - the original British jean. Every Chameleon purchase is beautifully wrapped in our signature pink bags!