Southern Cross Equities offers an alternative to the investment bank model which has dominated broking in the past decade with a return to the more traditional model which seeks to executes clients needs Southern Cross Equities showed its commitment to Australian equities and the City of London by swimming against the then tide of gloom by opening the first specialist brokerage in over a decade Southern Cross Equities commenced its London based operations to service the financial needs of European investors from its offices in St James