Online Marketing
Why are businesses just like yours changing their advertising strategy. Simply put, the return on investment is much higher. More customers. More leads. For less cost. Google's mission has provided the opportunity for every type of businesses to flourish in ways that were impossible before. When people want to find something, buy something, research a purchase, they jump on the Internet - at home or nowadays more often than not, on their phone and do a search. If they don't see your business in the results, they won't know you exist; and won't, or rather can't, buy from you. It's that simple. Whatever you are paying for newspaper, directory listings, radio or other such traditional advertising - your budget will go much further online. However, getting online traffic into your business can be very confusing. Web designers will say you need a new website. Search engine optimization experts will argue that the problem lies in your low ranking. Copywriters will say that it's your marketing message. Social networking experts will say you need to be Tweeting, and Facebooking, etc. Yellow Pages reps will say you must have an ad in the Online Yellow Pages. Branding experts will say, yes, you guessed it, the branding and positioning of your company is the problem. And then there are the larger advertising agencies that take care of all of the above. They'll say everything is the problem. Who is really on your side? Who is looking at the big picture? Unlike any other type of traditional advertising (newspaper, magazines, radio, tv),... * Internet marketing can be tracked for results: number of searches, clicks, page views etc. So, you'll know right away whether your online presence is bringing in business. * Search engine rankings are self-evident. Higher rankings = more traffic coming into your business than lower rankings (your competitors). * Internet marketing can be optimized over time to ratchet up traffic coming into the business. With analytics installed, it's easy to see where the weak links are and optimize them for ever more traffic and conversion. There's nothing pie-in-the-sky about marketing online. It's safe, trackable and is by far the highest return on investment compared to any other advertising outlet. We understand that what you really need is someone to take care of your online marketing that you can trust. The first step you'll want to take is for that person to show you exactly where you rank online and where your competitors rank. This data is freely available to anyone with an Internet connection. If you would like us to, we can give you this data - free of charge.