Founded in 2003, KING'APPAREL's creators were brought together through a shared goal. To create a new apparel brand, areflection of the creative freedom of their own lifestyle and culture. From the skate scene, the grime and hip-hop movements to the underground world of streetwear enthusiasts and the street art world, KING represents the eclectic mix of British youth and subculture. All King Apparel garments and accessories are limited to exclusive runs with a strict 'no re-runs and no repeats' policy.KING was also the first worldwide brand to work exclusively alongside New EraCap. The independently designed 5950 fitted caps have specialized and exclusive design modifications that no one else produces, with direct cap hook up's also available to match all outerwear pieces. The elite and coveted King Affiliates team continues to grow in presence and stature. 2008 members include world renowned Dubstep producer/DJ Plastician, music artist and actor Plan B, Wretch32,Pyrelli, Sway (Best UK Hip Hop artist - BET Awards) and emerging street artist Edge, with street rulers Shaun Witherup and Daniel Clarke heading up the KING affiliates skate team.