Pay Per Click Services
Pay per click marketing, or PPC, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear along with the natural, non-paid search results. These ads are sold in an auction. You bid what you want to pay for a click on the ad. Bid the most and you have a chance of ranking number 1 in the sponsored results. Note that I said a chance. There's also something called quality score that can impact your ranking. More on that in a minute. If someone clicks on your PPC listing, they arrive at your website, and you are charged the amount you bid. So, if you bid £.25 per click on 'widgets', and that's the highest bid, you'll probably show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you £25.00.