We buy the largest size of cod, ensuring large meaty flakes of fish and because we know the cod is mature enough to have spawned before being caught Our Natural Batter contains no MSG, no salt, no bulking agents and no artificial colours or flavouring At Simpsons we believe fish and chips should consist of all natural ingredients, just fish, potato and batter Although we opened our Cheltenham shop in 2009, fish and chips have been in our family for nearly 40 years