NEW Mr Kipling Oatibakes are a deliciously different combination of wholesome oats and golden syrup sponge with a generous gooey layer running through the middle Inspired by the world around him, Mr Kipling is always experimenting with new cake flavours and formats to delight our eyes and our taste buds Since they first appeared all those years ago, Mr Kipling's exceedingly good cakes have won the hearts of the country Decorate Mr Kipling Jam Tarts with squirty cream and chunky fruit pieces for a delicious fruity treat Cut Mr Kipling Lemon Slices into small cubes for a deliciously zingy sponge base